As a business grows and evolves, so too should its visual brand identity. A strong and consistent visual brand identity helps to establish credibility and trust with customers, sets you apart from competitors, and creates a memorable image in the minds of your target audience.

In this in-depth blog, we’ll explore the process of developing a visual brand identity for an established business.

Step 1: Assess your current visual brand identity

Before making any changes to your visual brand identity, it’s important to assess your current brand image. Consider factors such as your company’s mission and values, target audience, and competition. Evaluate how well your current visual brand identity aligns with these elements and identify any areas that need improvement.

Step 2: Research your target audience

Understanding your target audience is key to developing a visual brand identity that resonates with them. Conduct market research to gain insights into their preferences, behaviors, and motivations. This information will help you to determine the colors, fonts, and images that appeal to them and set your brand apart from competitors.

Step 3: Define your brand’s personality

Your brand’s personality should be reflected in its visual identity. Consider the emotions you want to evoke in your target audience and the tone and style that aligns with your brand’s mission and values. This will help to guide your decisions when choosing colors, typography, and images for your brand.

Step 4: Update your color palette

The colors used in your visual brand identity play a significant role in how your brand is perceived. Update your color palette to reflect your brand’s personality and appeal to your target audience. Choose colors that are consistent with your brand’s mission and values and that set you apart from your competition.

Step 5: Choose appropriate typography

Typography is an important aspect of visual branding and can greatly impact how your brand is perceived. Choose a font that is easy to read and reflects your brand’s personality. Ensure that your typography is consistent across all marketing materials.

Step 6: Update your Logo

Your logo is the most recognizable element of your visual brand identity. Consider updating your logo to reflect your brand’s evolution and ensure that it is simple, memorable, and scalable.

Step 7: Apply your visual brand elements consistently

Consistency is key to a successful visual brand identity. Ensure that your visual brand elements are used consistently across all marketing materials, including your website, business cards, brochures, social media, and other promotional materials.

Visual branding is a critical aspect of any business and can have a profound impact on how your brand is perceived by your target audience. A strong and consistent visual brand identity helps to establish credibility and trust with customers, sets you apart from competitors, and creates a memorable image in the minds of your target audience.

In this guide, we’ve explored the process of developing a visual brand identity for an established business. From assessing your current brand image to updating your logo and color palette, we’ve discussed the key elements that go into creating a powerful visual brand identity.

If you’re ready to take your visual branding to the next level and redefine your business image, look no further than Prolific People Co.

Our team of experts has worked with brands all over the country to revitalize their visual brand identity and help them stand out in a crowded marketplace.

With a deep understanding of branding, design, and marketing, we have the skills and expertise to help you create a visual brand identity that accurately reflects your brand and appeals to your target audience.

Whether you’re looking to update your current brand image or start from scratch, we’ll work with you every step of the way to ensure that your visual brand identity accurately represents your brand and sets you apart from your competition.